Dr. Joe Rubino's complete program for parents, teachers, grandparents and anyone who works with kids. Study at home, at your own pace — and get certified as a coach if you want to.
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A must-read for every parent who wants to raise happy, healthy, self-confident children.
Brian TracyAuthor, Maximum Achievement
I'm Dr. Joe Rubino. I've spent more than 30 years as a life-optimization and self-esteem coach, and I've personally worked with over 2,000 people.
Again and again, I traced an adult's struggles back to something that happened when they were very young — often before they were six. A word. A look. One bad afternoon they misread.
That's why I built this program. It's much easier to help a child build self-esteem than to help an adult rebuild it thirty years later.
Low self-esteem usually begins early. A child picks up the idea that something about them is wrong — not good enough, not likable, not wanted.
Then something quietly awful happens. The child starts looking for proof. And children are good at finding proof. Every unreturned smile, every last pick for the team, every teacher who seemed short with them gets filed away as evidence.
By the time they're grown, they've collected thousands of pieces. And they no longer think of it as a belief. They think of it as a fact about who they are.
A child who has an adult in their corner — one who knows what to say and what to stop saying — collects a very different pile of evidence.
That's what this program teaches. Not slogans. Specific things to say, specific exercises to do, and specific habits to change in yourself first.
Most people who take this program are not planning to become coaches. They're raising or teaching a child right now.
You don't need a degree, a license, or any background in psychology.
Everything is digital and downloadable. Nothing ships, and you keep it all.
Get instant access for $47Delivered immediately after checkout.
The full program covers 31 approaches. These are ten of them.
Read the book. Try the exercises with your child or your class. Take the exam if you want to.
If it isn't what you hoped for, write to us any time in the first 60 days and you'll get every dollar back.
If you want your children to grow up to be happy, well-adjusted and fulfilled adults, you must help them cultivate high self-esteem. This is an invaluable program for any parent. It should be required reading.
Marci ShimoffNew York Times bestselling author, Happy for No Reason
An amazing guide that any parent, teacher, grandparent, aunt, uncle or older sibling can easily follow. We need not try to figure out what to do on our own. Dr. Joe offers us the blueprint to follow.
John AssarafNew York Times bestselling author, The Answer; featured in The Secret
There is no more worthwhile endeavor than to impart the gift of high self-esteem to our children. Dr. Rubino's program should be required for everyone who has the ability to touch children's lives.
Dr. Eldon TaylorNew York Times bestselling author, Choices and Illusions
This is a must for parents and teachers who want to instill healthy self-esteem in children and students.
Steve G. JonesClinical hypnotherapist
There is no parenting manual that comes with the baby — well, this program would work. Thank you for putting all this valuable information in a program we can refer to over and over. It's never too late to use it.
Lisa JohnsonLivingItWithLisa.com
No. Most people don't. The certification is optional and costs nothing extra — plenty of parents and teachers buy the program purely for the material and never sit the test.
Most people work through it in two to three weeks. You have up to a year, and there's no penalty for taking longer.
Most people pass on the first try. You get up to six attempts. The first submission is free; after that there's a $25 fee per submission.
It's issued by the Center for Personal Reinvention, and the title is Certified Coach in Self-Esteem Elevation for Children. It confirms you've completed this program and passed the exam.
No, and I want to be clear about that. This is an educational program about building self-esteem. It is not therapy, and it is not treatment for depression, anxiety or any other condition.
If you're worried about a child's mental health, please talk to your pediatrician or a licensed child therapist. Many families use this alongside professional care. It shouldn't be used instead of it.
Usually less than two weeks after you submit a passing exam. It arrives by email, ready to print and frame.
You can be listed with your name and contact details in the coach directory on the Center for Personal Reinvention website, for a $45 posting fee ($25 if your details change later).
You set your own fees. Certified coaches we hear from typically charge between $75 and $250 an hour, most of it by phone. What you actually earn depends entirely on you — see the note at the bottom of this page.
Yes. Dr. Rubino and other experienced coaches are available by appointment and normally paid by the client.
Everything is digital and delivered immediately after checkout — PDFs, MP3s and videos you download and keep. Nothing ships.
No. This one is built around children — how self-esteem forms early, and what the adults in a child's life can do about it. The adults program covers many more and different principles applied to grown-ups.
The book, the workbook, 30 audio recordings, 5 videos, the certification exam, and 60 days to change your mind.
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